BENEFIT

Other agencies often have logos of big companies in the “Partners” section on their sites, and the first impression you get from it is: the agency must be really great. It might actually be great, but those logos don’t show anything, because:

1. They are just added there because everyone else does this. They’ve never worked with those brands.
2. It’s unknown what they were working on with those companies , what tasks they had and how they managed to complete them, and concrete work results are usually under an NDA, for many reasons. In most agencies there is a choice on whether to publish the names of the customers without concrete work results or to post the results without mentioning the customer.
3. The goals of big corporations and their ways of accomplishing them are very different from the goals and ways of small and medium-sized businesses, which we specialise in.

We have chosen a way of publishing cases in which we describe the process of working with the client, so you can confirm the expertise, and other specialists can learn something from our cases

In short, no.

• Many agencies that fight for the customers’ attention claim that:
  they give guarantees on leads, their quantity and price, and they will return your money if something goes wrong.
  In reality, no one can give you guarantees on the quantity of the leads. The reason for that is simple:
  No one can legally or illegally force people to buy your product with 100% probability.
  Everyone who works in marketing raises the the likelihood of useful actions towards the company and nothing more.
  How can agencies that “give guarantees” trick you?
• They buy leads through tasks on YouDo, Fiverr and similar services.
• They ask people to perform a targeted action on their site for a small fee, then pocket the difference. It won’t bring your business any profit.
• They simulate user activity through a special software: they pay for the software, then pocket the difference. It won’t bring your business any profit.
• They include the projected cost of leads (starting from 2 CPL) in their price to protect themselves. Eventually, you overpay for the “guarantees”.
• There is a guarantee on the site, but there isn’t any when you sign the contract.
• The payment consists of two parts: a fixed subscription fee and the “guaranteed part”.

Eventually, the agency only invests in the budget of the subscription fee, the “guaranteed part” gets frozen and in case of “failure” returned to you, and in case of success they take the money. Basically, you lose the money from the fixed subscription part without any guarantees and give the “guaranteed part” away for free.

A CPL payment system is only possible if you’ve already been working with the agency for a long time and your project has enough statistics to prognose the price and quantity of the leads. But in most cases clients keep using the classic subscription fee system or the hourly payment system.

For example, #COMPANY_NAME# has lower prices.

Low prices are usually charged in two cases:

1. Beginner freelancers. They need to get a portfolio and to gain experience. There is a chance to find a good one and get good results. Experienced freelancers usually have prices similar to good agencies.
2. Conveyor type agencies. Thanks to low prices that are a determining factor for most small businesses, they have high customer traffic, and they don’t have to pursue quality work. Their motto is, “It didn’t work out? Next!”. They aren’t going to spend time analyzing the work done and making hypotheses for further testing.

There is a third option: they don’t put up the full price so that the sales department can “push” the client and close the deal.

We don’t use this method, for two reasons:

1. If the price is too high for the client or the agency at the moment, it will remain so for them.
2. The budget for specific activities is usually predetermined. This way we save the most valuable resource – time.

If you’re a small or medium-scale entrepreneur:
A top agency – a market leader, a participant in all the top conferences and ratings, doesn’t set itself a goal of working with a small client productively and for a long time.

Big agencies that follow a streamlined approach have more costs, and professionals have to do a lot of projects in a small amount of time in order to compete them. All of this results in poor work quality. The clients put up with it at first, then they leave and search for other contractors, because while the number of clients isn’t increasing, the budgets are increasing, and constantly. There’s a lack of understanding of whether digital marketing has its effects or not.
Big agencies have a steady flow of leads in need of their services because of their brands and reputation.
Though there are big agencies that are good, they often have prices and expectations from their clients that match the high quality of their work.

Our goal is to provide good quality work, as most of our new clients find us through recommendations coming from the current ones.
If you’re a big business entrepreneur, perhaps you should try to get in touch with a different larger agency, but that depends on your goals.

If you’re a micro-business entrepreneur, then in most cases it’s better to figure things out on your own until you get to the level of a small-sized business. Also we’re currently working on special rates and offers for micro-businesses. ❤️

Yes, of course you can. It’s absolutely normal at the stage of just starting your business. Oftentimes it’s the only right decision if there is no external investment.
But afterwards entrepreneurs realise that it’s impossible to manage and do everything on their own, and it’s really hard to be an expert in every field.
It’s often more profitable and reasonable to give tasks involving advertisement, design, coding and content to those who do it everyday and are more experienced in those fields.
We’re currently working on a special offer for micro-businesses that are just starting their journey in digital marketing.❤️